Privacy Policy
Last updated: September 15, 2025
FieldLine Digital (the “Company”, “we”, “us”, “our”) is operated by Amalgamated Service Group LLC. We provide results-driven lead generation for blue-collar and home-service businesses. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our websites, landing pages, and funnels, use our forms and chat widgets, or otherwise interact with us (the “Services”).
Summary: We collect information you submit (e.g., forms, bookings, SMS) plus technical data (e.g., cookies/analytics). We use it to deliver the Services, respond to inquiries, run ads, measure performance, and comply with law. You can opt out of marketing at any time and exercise rights described below.
Information We Collect
- Contact & Business Info: name, email, phone, company, role, service interests, appointment details.
- Lead & Communications Data: messages, call recordings/voicemails (if you consent), survey responses, support requests.
- Transaction Data: invoices, purchase history, payment method tokens (processed by PCI-compliant providers; we do not store full card numbers).
- Usage & Device Data: IP address, device/browser, pages viewed, referring URLs, and interactions collected via cookies, pixels, and similar tech.
- Advertising & Analytics Data: Google Ads/Analytics, remarketing pixels, and conversion events associated with your visit and form activity.
How We Use Information
- Provide, maintain, and improve the Services; personalize pages and offers.
- Communicate with you, schedule calls, send quotes, invoices, and service updates.
- Send marketing emails and SMS/MMS with your consent Opt-out anytime.
- Measure campaign performance and run retargeting/interest-based advertising.
- Detect, prevent, and address security or fraud, and comply with legal obligations.
Email & SMS Communications
By submitting a form or booking with your phone or email, you agree to receive communications from us, which may include marketing. SMS/MMS: Message & data rates may apply. Message frequency varies. Reply STOP to opt-out and HELP for help. Consent is not a condition of purchase.
CTIA/A2P Disclosures: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Carriers are not liable for delayed or undelivered messages.
How We Share Information
- Service Providers/Processors: We share information with vendors that help us operate the Services, such as CRM/marketing platforms (e.g., GoHighLevel), email/SMS delivery providers, telephone carriers, analytics and advertising tools, hosting, and payment processors. These parties may only use information to perform services for us.
- Mobile/SMS Compliance: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
- Advertising & Measurement: We may share limited data (e.g., hashed identifiers, event data) with advertising/analytics partners to measure performance and improve our campaigns. You can opt out of “sale”/“sharing” for cross-context behavioral advertising where applicable.
- Aggregated/De-identified: We may share aggregated or de-identified information that does not identify you.
- Business Transfers: In connection with a merger, acquisition, financing, or sale of assets.
- Legal & Safety: To comply with law or legal process, enforce our terms, or protect rights, safety, and property.
We do not sell your personal information. We do not share your mobile number or SMS consent with third parties for their own marketing.
Cookies, Pixels, and Tracking
We use first- and third-party cookies/pixels to operate the site, remember preferences, analyze traffic, and run ads (including retargeting). You can control cookies via your browser settings and industry opt-out pages such as the DAA/AdChoices.
Your Privacy Rights
- GDPR/UK GDPR: access, rectification, erasure, restriction, portability, and objection/withdrawal of consent.
- CCPA/CPRA (California): right to know, delete, correct, limit use of sensitive data, and opt out of “sale”/“sharing” for cross-context behavioral advertising.
To exercise rights, email us at [[email protected]] and we will verify and respond as required by law.
Data Security & Retention
We use reasonable technical and organizational safeguards. No method of transmission or storage is 100% secure. We retain information for as long as needed to provide Services and for legitimate business/legal purposes.
Children’s Privacy
Our Services are not directed to children under 13 (or 16 where applicable). We do not knowingly collect such data. If you believe a child has provided personal information, contact us to request deletion.
Changes to This Policy
We may update this Policy periodically. The “Last updated” date reflects the latest revision. Material changes will be highlighted on this page.